tl;dr
For the first time, the Top Workplace award 2024 took place in Rovinj during HR.Weekend, gathering leading HR professionals and experts. The Top Workplace award, by Luppa, recognizes companies that stand out in employee satisfaction and engagement, achieving results 20% above industry standards. From 21 participating industries, this year’s winners have set a new standard of excellence across the business landscape. Beyond recognition, the award strengthens employer branding, boosts employee pride, and drives continuous workplace improvement. In short, happy employees are key to business success.
Introduction
This year marked a special milestone - for the first time ever, the Top Workplace award ceremony took place in Rovinj, as part of the HR.Weekend event. The gathering once again proved to be the leading hub for top HR professionals, leaders, and innovators, setting new standards for people and culture excellence.
Among the distinguished speakers were Marc Schulz, Associate Director of Adult Development Programs at Harvard University, and Mia Popić, Director of the Sinergija Center and a leading business psychologist, both of whom inspired the audience with their insights into human behavior, motivation and leadership.
About the Top Workplace award
The Top Workplace award by Luppa, recognizes companies that have achieved outstanding results in employee satisfaction and engagement, setting new benchmarks in creating healthy and positive work cultures.
“When we created Luppa, our goal was to help companies build workplaces where employees are happier, more satisfied, and more productive,” said Daniel Ackermann, CEO of Luppa. “With the Top Workplace award, we want to highlight companies that truly put their people first and inspire others to do the same.”

Criteria for the Top Workplace recognition
To earn the Top Workplace award, companies must achieve results 20% above the market and industry average based on key criteria such as:
- Employee engagement
- 12 dimensions of satisfaction
- eNPS (Employee Net Promoter Score), which reflects employees’ willingness to recommend their company as a great place to work.
In 2024, only eight out of twenty-one industries had companies that met the criteria.
Top Workplace award winners 2024
The 2024 winners - organizations that exceeded industry averages by at least 20% are:
- Automotive: Rimac Technology
- Pharmaceuticals: Jadran-Galenski Laboratorij, Wörwag Pharma
- IT: HSM, Solflare, Factory X
- Marketing: SeekandHit, Degordian
- Media: Večernji List
- Retail: Makromikro Grupa, Max&Moris
- Hospitality: Submarine
- Healthcare: MediGroup
- Other services: Mplus


A few words from the winners
By using Luppa and conducting a Deep Dive survey, every company becomes eligible to participate in th“The Top Workplace award is an additional recognition that we are on the right path,” said Jelena Jelinić Cvirn, HR Director at HSM.
“What makes this award special is that it comes directly from our employees,” added Filip Dragoslavić, Co-founder and CEO of Solflare, emphasizing that the company has had only one resignation in the past four years.
“The Top Workplace award is a direct confirmation that investing in the work environment and employee satisfaction brings tangible results,” said Ana-Marija Filipović, HR Business Partner at Večernji list. “Thanks to Luppa’s research and tools, we gained valuable insights into our employees’ engagement and satisfaction, and Luppa has become our partner in advancing our people development strategy.”
“We hope this award will help position Submarine as a company with a stable and positive work environment, which is key to the success of our restaurants,” said Luka Jureško, Operations Director at Submarine. “It’s the best ‘gift’ we could have received for our tenth anniversary.”

Check out the 2023 Top Workplace winners.
The value behind the Top Workplace award
Winning the Top Workplace award is more than just a symbol of excellence, it’s a long-term advantage. Such recognition helps employers attract top talent, retain their people, and build a reputation as a company where employees truly thrive.
Moreover, participation in this initiative encourages organizations to continuously improve workplace conditions, fostering positive change across the entire labor market.
Conclusion
The Top Workplace award confirms a growing truth - employee satisfaction is no longer a bonus, but a necessity for success. Companies that invest in their people, like this year’s winners, are shaping the future of work by creating strong, inspiring, and human-centered cultures.
In a world of constant business challenges, one thing remains clear: success starts from within. Happy employees build successful companies - and with initiatives like the Top Workplace award, Luppa continues to help organizations grow, thrive, and celebrate their people.
Contact us to see how Luppa can help you drive participation, track sentiment, and turn insights into action.

