Case study

How SeekandHit replaced static surveys with real-time insights

Slika
  • Employees 60+
  • LOCATION Split, Croatia
  • INDUSTRY Marketing

About company

SeekandHit is a data-driven marketing consultancy focused on creating innovative, data-driven solutions that help businesses grow.

With deep expertise in data-driven marketing, analytics, and automation, we empower companies to optimize their digital strategies, maximise ROI, and navigate the ever-evolving advertising landscape.

Established in 2007., we have continuously evolved to meet market needs while fostering a strong internal culture.
Our mission is to empower businesses to achieve more by unlocking new value through transparency, boldness, and a knowledge-driven approach. We go beyond financial impact, encouraging clients to explore new possibilities and maximise their potential.

The company is built around three key verticals: Marketing, Measurement, and Engineering.

The challenge: A need for real-time employee engagement insights

For years, we relied on an annual employee satisfaction survey to assess workplace engagement. While previous solutions provided valuable insights, the results were often delayed and focused on past events, making it difficult to address emerging concerns proactively.

As a company with low turnover and a strong commitment to employee growth and well-being, we wanted a more dynamic, data-driven approach to ensure we were truly meeting employee needs.

Additionally, we sought benchmarking against industry peers to better understand where we excel and where improvements were needed.

Our solution: Implementing Luppa for continuous engagement tracking

To gain real-time insights into engagement, motivation, and retention, we integrated Luppa into our HR processes. Moving away from static, retrospective surveys, we introduced a dynamic, data-driven system that enables us to continuously track employee sentiment and take proactive steps to enhance the workplace experience.

A key priority was ensuring full transparency and confidentiality, so employees felt comfortable sharing honest feedback. Given that leadership trust within our company is already high, we wanted to build on this foundation by providing employees with an even more structured and accessible platform to express their thoughts and share ideas for improvement. We clearly communicated that responses would remain anonymous and that insights would be used exclusively to improve work culture and employee well-being.

Luppa’s automated surveys and real-time analytics dashboard significantly streamlined data collection and analysis, helping us quickly identify trends and respond to emerging concerns. It also provided valuable benchmarking against industry peers, giving us a clearer understanding of our strengths and areas for improvement.

By adopting this approach, we reinforced a culture of openness, trust, and continuous improvement, ensuring employees feel heard and valued throughout the year.

Key benefits

  • Real-time engagement insights

  • Streamlined data collection

  • Benchmarking against industry peers

  • Stronger employee voice

  • The tool is simple to use, with a simple and intuitive interface that allows you to monitor and moderate the survey while it is open, which was useful to us during the process management. The anonymity of the questionnaire is a significant benefit because it allows our employees to provide us with honest feedback without hesitation. Using Luppa allowed us to see the state of the organization more clearly, allowing us to make decisions that actively contribute to the development of employee satisfaction.

    Martina Verović
    Human Resources Director, Rimac Technology
  • Very intuitive tool. It has all the features we’ve needed for detailed analysis and drawing conclusions, as well as creating an action plan. The characteristics that impressed us the most were the trends that have been displayed in several ways, either graphically or numerically. Extracting reports and a very clear overview of average grades at all levels within the tool are also a big advantage.

    Marija Hrebac Hlobik
    HR Manager, ASEE

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